Kellogg on China: Strategies for Success

Kellogg on China: Strategies for Success explores the rapidly changing Chinese business environment and the opportunities and challenges facing international companies operating in China. Drawing on field research and interviews with Chinese business executives, government officials, and other stakeholders, the book covers China's economic development, WTO accession, investment, business expansion, marketing, branding, intellectual property, and leadership. It offers practical strategies for companies seeking to establish and maintain a competitive position in the Chinese market.